THE PROBLEM

In a category dominated by surface-level wine talk, Fratelli Wines wanted to stand apart.
 

 

INSIGHT

Life has become too hectic and fast. People are craving experiences that help them slow down, reconnect and feel more alive.
 

 

IDEA - POUR MORE INTO LIFE

We repositioned Fratelli Wines with the thought ‘Pour More Into Life’  a philosophy that encouraged people to chase richer experiences, reconnect with old friends and follow their heart. Because that’s the same depth and craft poured into every bottle.

 

 

EXECUTION

We brought the thought alive through a brand film featuring Sahiba Bali, alongside a social-first reel universe with creators extending the philosophy online.