THE PROBLEM
Valentine’s Day campaigns usually revolve around couples, often leaving singles out of the conversation. Bowl Hub wanted to engage this audience in a fun, relatable way.
 

INSIGHT
Singles have a different kind of “true love” that’s always been there for them.

 

THE IDEA
This Valentine’s Day, we asked singles to celebrate the hands that have helped them satisfy different kinds of hunger all year long.
 

THE EXECUTION
Through playful social content and audience participation, people shared hilarious tributes to their hands, turning the campaign into a highly engaging moment online.

The best entries won some hand-some prizes, delicious bowls from Bowl Hub. ;)