THE PROBLEM

McDowell's No.1 was known for celebrating moments with your “No.1 Yaars.”

But with the launch of an entirely new range of spirits, the brand needed to evolve beyond one category and own more drinking occasions across a wider audience.
 

 

INSIGHT

A launch of this scale couldn’t just introduce new product,  it needed to expand the entire No.1 universe and make the brand feel bigger than ever before.
 

 

IDEA - YAARON WALI BAAT

We amplified the No.1 universe with a larger-than-life launch platform that made the new range feel iconic, aspirational and impossible to miss.
 

 

EXECUTION

From a launch film with Karthik Aryan, social media assets, a podcast  - we built a grand rollout that introduced the new spirits range while scaling the world of No.1 into something much bigger than whiskey alone.