BETWEEN THE VINES

THE PROBLEM
Fratelli's vineyard story was one of its strongest differentiators, but most audiences only experienced the brand through the bottle not its origin.

THE IDEA
Create Between the Vines, an immersive vineyard experience IP that brought key voices from the F&B industry to Akluj to experience Fratelli at its source and tell authentic stories.

THE EXECUTION
Identified and onboarded relevant KOLs, planned the experience, scripted and directed their content, and managed the end-to-end execution, including content strategy and publishing to maximize organic reach and storytelling.