THE PROBLEM

As a late entrant in the RTD category, Shotgun was entering a space already dominated by players like Bro Code.

The challenge was to build recall and stay culturally relevant fast.

 

INSIGHT

RTD audiences don’t connect with polished advertising, they engage with relatable, shareable content that feels native to their feed and friend circles.

 

IDEA

We positioned Shotgun as part of the guy gang, a brand rooted in relatable humour, everyday banter and social moments.

 

EXECUTION

We built Shotgun’s identity through a universe of relatable reels tapping into party culture, friendships,and everyday humour the audience instantly connected with.

Using a social-first content strategy, the brand rapidly grew to 10K followers within five months, driving strong engagement rates and viral viewership.