THE PROBLEM
India's most awarded luxury wine, Sette, was celebrating its 15th anniversary. Fratelli Wines wanted to mark the milestone with a launch that felt as iconic as the wine itself.
 

THE IDEA
We partnered with India's finest fashion designer, Manish Malhotra, to create a limited edition collector's bottle to celebrate this milestone of India's finest luxury wine.
 

THE EXECUTION
From securing the collaboration to shaping the creative narrative, we led the launch across every touchpoint. The campaign included a hero launch film, social media content, key visuals and on-ground collaterals, ensuring the limited edition was unveiled with the stature of a true luxury collectible.